The #1 Google Web Designer Alternative

Building good looking HTML5 ads is often a struggle. Most tools are too complex or simply not professional enough. With Bannerwise, you can focus more on being creative and spend less time on boring, repetitive tasks.

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Comparing Google Web Designer and Bannerwise

Our ad-builder makes it easy to add professional animations to your ads with just a few clicks. Combine direction, style and easing effects to build eye-catching, HTML5 ads. The possibilities are endless.

Feature
Build
User Interface (UI) Unintuitive UI Simple WYSISYG, drag and drop editor
HTML5 ads Yes Yes
In-banner video ads Only for DV360, not Google Ads Yes
Dynamic ads Data-driven ads or creatives based on an external data source like a feed. Yes Yes
Rich Media ads Yes Not by default (custom feature)
Interactivity Yes Limited (hover on buttons)
Custom fonts No, only supports Google Fonts Yes
Brand libraries Be sure ads will always fit brand guidelines by using your brand and media library. With your brand identity in place, ads and templates will always be 100% on brand. No Yes
Scale
One design, all sizes Design one size and our adaptive algorithm will automatically generate the other sizes of your ad set. No Yes
Versioning No Yes,edit or create versions with one click
Translations No Yes
Template management Limited Yes (including locking/hiding elements, scale to fit text within your brand guidelines, responsive buttons, etcetera)
Publish
Demand Side Platform and Ad Networks Compatible Limited to Google Advertising Products (DV360, Google Ads and AdMob). Manually add code for different ad networks or DSPs. +50 Ad networks, DSPs and social advertising networks including Google Ads and DV360. All networks, no manual handling.
File type export HTML5, AMPHTML, PNG, JPG. HTML5, AMPHTML, MP4, GIF, JPG, PNG.
Third-party tags Generate third-party tags and update your ads in real-time. Keep full control over your ads, anytime, anywhere. No Yes
Demand Side Platform Integration Limited (not Google Ads). Multiple (including Google Ads and Campaign Manager)
Automatic file size compression No Yes
Animation Framework Heavy Google Framework 1,2kb optimized
Optimize
A/B Testing No Yes
Real Time Analytics No Yes
Real Time Updates No Yes
Collaborate
Collaboration No Yes (add users, define user roles and permissions)
Sharing ads for collaboration No Yes
Custom, branded preview page Tailor your preview page to share ads within your own look and feel on a custom domain. No Yes
Workspaces No Yes
Cloud based No, desktop software. Yes, access all your files, anywhere or work with colleagues from all over the world.
Build

User Interface (UI)

Unintuitive UI

Simple WYSISYG, drag and drop editor

HTML5 ads

Yes

Yes

In-banner video ads

Only for DV360, not Google Ads

Yes

Dynamic ads

Yes

Yes

Custom fonts

No, only supports Google Fonts

Yes

Brand libraries

No

Yes

Scale

One design, all sizes

Yes

No

Versioning

No

Yes, edit or create versions with one click

Translations

No

Yes

Template management

Limited

Yes (including locking/hiding elements, scale to fit text within your brand guidelines, responsive buttons, etcetera)

Publish

Demand Side Platform and Ad Networks Compatible

Limited to Google Advertising Products (DV360, Google Ads and AdMob). Manually add code for different ad networks or DSPs.

+50 Ad networks, DSPs and social advertising networks including Google Ads and DV360. All networks, no manual handling.

File type export

HTML5, AMPHTML, PNG, JPG.

HTML5, AMPHTML, MP4, GIF, JPG, PNG.

Third-party tags

No

Yes

Demand Side Platform Integration

Limited (not Google Ads).

Multiple (including Google Ads and Campaign Manager)

Automatic file size compression

No

Yes

Animation Framework

Heavy Google Framework

1,2kb optimized

Optimize

A/B Testing

No

Yes

Real Time Analytics

No

Yes

Real Time Updates

No

Yes

Collaborate

Collaboration

No

Yes (add users, define user roles and permissions)

Sharing ads for collaboration

No

Yes

Custom, branded preview page

No

Yes

Workspaces

No

Yes

Cloud based

No, desktop software.

Yes, access all your files, anywhere or work with colleagues from all over the world.

But Google Web Designer is free

Costs can be measured in more ways than just money. Resources and time are also costs, and using the wrong tools will definitely result in overspending. Our experience is that users save a whopping 90% on ad production time when they start using Bannerwise. When you convert these hours into money, the math suddenly becomes very easy.

Generally, the annual fee of a Bannerwise account (starting at €249/mo) repays itself when you create two or more ad sets each month. And we’re only talking about the cost side of the calculation: when you take ad performance into account, the annual subscription will result in even more added value.

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Examples

Not sure if Bannerwise is right for you?

Schedule a call with one of our digital advertising specialists to see if our creative management platform is a good fit for your business.

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Build effortlessly

Build HTML5, video and dynamic ads without any coding skills

Powerful, intuitive and easy-to-use ad builder, without loss of functionality. Simply drag-and-drop assets from your brand library into your ads and add professional animations without the required technical know-how.

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“Bannerwise has a simple user interface – it is extremely quick and easy for anyone to create eye-catching HTML5 banner ads.”

Guido Voorbij
E-commerce manager at OAD

Scale efficiently

Get more done in less time

Create a full ad set in a matter of minutes. Design one size and our adaptive algorithm will generate the entire ad set for you – as easy as pie. From here you can edit your entire ad set simultaneously with just one click or even create new versions. Ideal for A/B testing, translations , market-moments or seasons.

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“We only have to design one banner, the tool generates all the elements and animations into the other sizes. We are saving a huge amount on precious production time.”

Louisa Meyer
UI-Designer at Verivox

Painless publishing

Ads will always meet the requirements of your advertising network

Ads are compatible for all major ad exchanges, ad networks, affiliate platforms, DSPs and social networks. We will take care of technical requirements for you. Don’t worry about wrong click-tags or exceeding the KB limit. Export your ads, push ads directly to your advertising network or make use of third-party tags.

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"Our marketers have been able to build and download HTML5 banner ads by being completely independent of our IT department since the published ads always meet the requirements of our DSP."

Moniek van Asten
Online Marketer at Young Capital

Collaborate seamlessly

A better workflow also means defining who does what and when. Our platform is cloud based, so you can work wherever, whenever and with whoever you want. Give user roles to team members specifically and never worry about anyone messing up your designs with assigned permissions.

“Bannerwise has a simple user interface – it is extremely quick and easy for anyone to create eye-catching HTML5 banner ads.”

Guido Voorbij
E-commerce manager at OAD